Apple now ranking as #2 phone manufacturer
jassimDecember 1, 2012
In a report from comScore’s MobiLens service, Apple has just passed LG in order to become the worlds second largest phone supplier. This rank increase is accompanied with 1.5% market increase, placing Apple just under 10% behind Samsung, with 17.8% and 26.3% market shares respectively.
This news is somewhat surprising, especially considering that Apple really only sells one type of phone, where as companies like LG and Samsung have a wide array of smart and “dumb” phones. The top 5 rankings are as follows:
As you can see, Apple is gaining market share more than twice as fast as Samsung, so we could see another overtake by Apple in the next few years. Apple is still trailing behind in terms of software usage, and does not appear to be gaining on Google, the current #1.
Top Mobile OEMs
3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLensShare (%) of Mobile Subscribers Jul-12 Oct-12 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Samsung 25.6% 26.3% 0.7 Apple 16.3% 17.8% 1.5 LG 18.4% 17.6% -0.8 Motorola 11.2% 11.0% -0.2 HTC 6.4% 6.0% -0.4
Top Smartphone Platforms
3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLensShare (%) of Smartphone Subscribers Jul-12 Oct-12 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A 52.2% 53.6% 1.4 Apple 33.4% 34.3% 0.9 RIM 9.5% 7.8% -1.7 Microsoft 3.6% 3.2% -0.4 Symbian 0.8% 0.6% -0.2
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