With every day that passes, we are brought one day closer to the one year anniversary of the iPhone 5. If tradition is anything to go by, this summer we should be seeing Apple announce the iPhone 5S, which has fueled recent rumors. Now we have a statement from Morgan Stanley employee Huberty that should excite those of you anticipating the iPhone 5S.
“I do believe that AAPL is approaching a bottom. As you have heard, they are talking about returning more cash, and we think they will do that in coming weeks. But people don’t own AAPL for that, they own AAPL for innovation. You saw the SamsungGalaxy S4 come out last week, that shows you the innovation cards are up for grabs. What is lacking in that product [the S4] is a killer feature. We think that’s where Apple will surprise this year. This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts.”
This “killer feature” is not exactly specified, but perhaps we could see Apple bring back the “one more thing” that Steve Jobs was famous for. Apple faced much criticism at the release of the iPhone 5 for not adding enough new features, so this news could be the result of Apple’s response to these complaints.
Over the past few weeks, Apple has been hit by a bout of stock drops, had has been able to do little to assuage the fears of investors. However, with the advent of this news, AAPL has risen, and now is up almost 3%, the highest it has been since mid February. It shouldn’t be long before the iPhone 5S rumors start pouring in, so stay tuned!
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